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Modèles statistiques de la mesure d'audience des médias audiovisuels.

TASSI Philippe ; AGLIETTA Jacqueline (Prefacer)

ECONOMICA

2005

137

2-7178-4983-1

222.77-TASSI

AUDIOVISUAL ; MEDIA ; DESCRIPTIVE STATISTICS ; AUDIENCE MEASURE ; CONSUMER BEHAVIOR ; INFORMATION SYSTEM ; AUDIO VISUAL ADVERTISING


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : French

Series : MEDIAS ET PUBLICITE

Place of publishing : PARIS

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque