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BUZZ............. : Harness the Power of Influence and Create Demand.

SALZMAN Marian ; MATATHIA Ira ; O'REILLY Ann

WILEY

2003

246

0471273457

125.55-SALZM

ADVERTISING ; BRAND ; INFORMATION DISTORTION ; MEDIA ; COMMUNICATION ; MARKETING MANAGEMENT ; ADVERTISING CAMPAIGN ; CASE ; ADVERTISING TECHNIQUE ; STRATEGY ; INTERNET


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque