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Book
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19ème - Global ed. Call number : 121.55-KOTLE
MARKETING MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; STRATEGY ; CONSUMER BEHAVIOR ; SEGMENTATION ; PRODUCT LIFE CYCLE ; NEW PRODUCT ; PRICE FIXING ; DISTRIBUTION ; SALES PROMOTION ; DIRECT MARKETING
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Manage my selections
18ème - Global ed. Call number : 121.55-KOTLE
17ème Call number : 121.55-KOTLE
Book [3]
2024 [1]
2021 [1]
2016 [1]
CONSUMER BEHAVIOR [3]
CUSTOMER RELATIONSHIP MANAGEMENT [3]
DIRECT MARKETING [3]
DISTRIBUTION [3]
MARKETING MANAGEMENT [3]
NEW PRODUCT [3]
PRICE FIXING [3]
PRODUCT LIFE CYCLE [3]
SALES PROMOTION [3]
SEGMENTATION [3]
STRATEGY [3]
J More
ARMSTRONG Gary [3]
KOTLER Philip [3]
OPRESNIK Marc-Olivier [3]
Or
And
OR / AND
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