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Call number : 222.77-TASSI
AUDIOVISUAL ; MEDIA ; DESCRIPTIVE STATISTICS ; AUDIENCE MEASURE ; CONSUMER BEHAVIOR ; INFORMATION SYSTEM ; AUDIO VISUAL ADVERTISING
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Call number : 125.55-VERNE
ADVERTISING ; COMMUNICATION ; CONSUMER BEHAVIOR ; SEGMENTATION ; BRAND ; AUDIENCE MEASURE ; MEDIA PLAN ; ADVERTISING CREATION
Book [2]
2005 [1]
2000 [1]
AUDIENCE MEASURE [2]
CONSUMER BEHAVIOR [2]
ADVERTISING [1]
ADVERTISING CREATION [1]
AUDIO VISUAL ADVERTISING [1]
AUDIOVISUAL [1]
BRAND [1]
COMMUNICATION [1]
DESCRIPTIVE STATISTICS [1]
INFORMATION SYSTEM [1]
MEDIA [1]
MEDIA PLAN [1]
SEGMENTATION [1]
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AGLIETTA Jacqueline [1]
TASSI Philippe [1]
VERNETTE Eric [1]
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