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Book [11]
2008 [1]
2007 [1]
2005 [1]
2002 [1]
1999 [2]
1994 [1]
1991 [1]
1990 [2]
1984 [1]
J Plus
MARKETING MODEL [11]
MARKETING MANAGEMENT [7]
COMMUNICATION [5]
MARKETING MIX [4]
ADVERTISING [3]
CONSUMER [3]
CONSUMER BEHAVIOR [3]
MARKET RESEARCH [3]
SALES FORCE [3]
BRAND [2]
DISTRIBUTION [2]
NEW PRODUCT [2]
PRODUCT LAUNCH [2]
SALE [2]
SALES TECHNIQUE [2]
AD [1]
ADVERTISING CAMPAIGN [1]
ADVERTISING CREATION [1]
ADVERTISING MEDIUM [1]
BRAND IMAGE [1]
CASE [1]
COMMERCIAL POLICY [1]
CONSUMER INFORMATION [1]
CURRENCY [1]
CUSTOMER [1]
CUSTOMER RELATIONSHIP MANAGEMENT [1]
DECISION AID [1]
DEMOGRAPHY [1]
DIRECT MARKETING [1]
DOOR TO DOOR SELLING [1]
ECONOMIC ENVIRONMENT [1]
ETHICS [1]
EURO [1]
FARM [1]
FOOD-PROCESSING INDUSTRY SECTOR [1]
FRANCHISE [1]
FRUIT DRINK SECTOR [1]
INDUSTRIAL DESIGN [1]
INDUSTRIAL MARKETING [1]
LINGUISTICS [1]
LOGISTICS [1]
MARKETING PLAN [1]
MARKETING THEORY [1]
METHOD [1]
MULTINATIONAL COMPANY [1]
NONALCOHOLIC BEVERAGE SECTOR [1]
PACKAGING [1]
PANEL [1]
PATENT [1]
PRICE [1]
PRODUCT [1]
PRODUCT ANALYSIS [1]
PRODUCT LIFE CYCLE [1]
PRODUCT POLICY [1]
PROFESSIONAL ETHICS [1]
PROFITABILITY [1]
PSYCHOLOGY [1]
QUALITATIVE ANALYSIS [1]
QUANTITATIVE ANALYSIS [1]
RESEARCH AND DEVELOPMENT [1]
SALES FORECAST [1]
SALES REPRESENTATIVE [1]
SATISFACTION [1]
SEGMENTATION [1]
SENSORY MARKETING [1]
SOCIAL ENVIRONMENT [1]
SOCIAL PSYCHOLOGY [1]
STANDARDIZATION [1]
STRATEGY [1]
TIME SERIES [1]
VALUE THEORY [1]
BILLON Dominique [1]
BROUARD Joëlle [1]
BURGAUD Didier [1]
COLLINS Tom [1]
DEMEURE Claude [1]
DUBOIS Bernard [1]
FOSCHT Thomas [1]
GOYHENETCHE Michel [1]
LEHNISCH Jean-Pierre [1]
MENDEZ Max de [1]
MORIN Christophe [1]
RAPP Stan [1]
RENVOISE Patrick [1]
SINHA Indrajit [1]
STUDER-LAURENS Joselyne [1]
TARDIEU Jean-Michel [1]
ZEYL Alfred [1]
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