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Livre [82]
Livre électronique [8]
CD-ROM [1]
Publication EDHEC [1]
2024 [3]
2023 [1]
2021 [2]
2020 [2]
2019 [1]
2018 [1]
2017 [2]
2016 [5]
2015 [2]
2012 [5]
2010 [3]
2009 [3]
2008 [3]
2007 [3]
2006 [3]
2005 [6]
2004 [3]
2003 [8]
2002 [2]
2001 [1]
2000 [4]
1999 [3]
1998 [3]
1997 [3]
1995 [4]
1994 [5]
1993 [4]
1992 [2]
1991 [1]
1989 [1]
1986 [1]
1981 [1]
1975 [1]
J More
PRIX [92]
STRATEGIE [35]
GESTION DU MARKETING [30]
COMPORTEMENT DU CONSOMMATEUR [29]
PRODUIT [27]
COMMUNICATION [21]
SEGMENTATION [21]
ETUDE DE MARCHE [20]
DISTRIBUTION [19]
MARQUE [18]
PUBLICITE [16]
CONSOMMATION [14]
POSITIONNEMENT [14]
VENTE [14]
CONCURRENCE [13]
SYSTEME D'INFORMATION [12]
MARKETING MIX [11]
CONSOMMATEUR [10]
LANCEMENT DE PRODUIT [10]
MARKETING INTERNATIONAL [10]
MONNAIE [10]
FIXATION DES PRIX [9]
FORCE DE VENTE [9]
ENVIRONNEMENT CULTUREL ET ARTISTIQUE [8]
MARCHE [8]
CAS [7]
COMPETITIVITE [7]
ECONOMIE POLITIQUE [7]
MACROECONOMIE [7]
MICROECONOMIE [7]
PLAN MARKETING [7]
PROMOTION DES VENTES [7]
CLIENT [6]
MANAGEMENT INTERCULTUREL [6]
RISQUE FINANCIER [6]
ACHAT [5]
MATHEMATIQUES FINANCIERES [5]
POLITIQUE MONETAIRE [5]
THEORIE ECONOMIQUE [5]
COMPTABILITE NATIONALE [4]
CULTURE [4]
ENTRETIEN [4]
INVESTISSEMENT [4]
OPTION [4]
POLITIQUE DE PRODUIT [4]
POLITIQUE DES PRIX [4]
PRIX DE VENTE [4]
PSYCHOLOGIE [4]
TECHNIQUE DE VENTE [4]
TOURISME [4]
BANQUE [3]
BOURSE DES VALEURS [3]
CANAL DE DISTRIBUTION [3]
COMMERCE ELECTRONIQUE [3]
CONDITION DE VENTE [3]
ENERGIE [3]
ENQUETE [3]
ETHIQUE [3]
EXPLOITATION AGRICOLE [3]
HISTOIRE [3]
INFLATION [3]
INFORMATION DU CONSOMMATEUR [3]
INNOVATION TECHNOLOGIQUE [3]
MARCHE DERIVE [3]
MARKETING CULTUREL [3]
MARKETING INDUSTRIEL [3]
MARKETING STRATEGIQUE [3]
MOYEN DE PAIEMENT [3]
PRIX DE DETAIL [3]
PRIX DE GROS [3]
PROFIT [3]
RISQUE DE MARCHE [3]
THEORIE DES COUTS DE TRANSACTION [3]
THEORIE DES PRIX [3]
ANALYSE [2]
ANALYSE COUT-BENEFICE [2]
ANALYSE QUALITATIVE [2]
ANALYSE QUANTITATIVE [2]
AVANTAGE COMPARATIF [2]
BOURSE DE COMMERCE [2]
CROISSANCE DE L'ENTREPRISE [2]
ECHANTILLONNAGE [2]
ECONOMIE NATIONALE [2]
EMBALLAGE [2]
ENTREPRISE [2]
ETHIQUE PROFESSIONNELLE [2]
FAMILLE [2]
GESTION DE LA RELATION CLIENT [2]
GESTION DE PORTEFEUILLE [2]
HAUTE TECHNOLOGIE [2]
HISTOIRE ECONOMIQUE [2]
IMAGE DE MARQUE [2]
INFORMATION [2]
INTELLIGENCE ECONOMIQUE [2]
LIBERALISME ECONOMIQUE [2]
LOGISTIQUE [2]
MANAGEMENT [2]
MARCHE A TERME [2]
MARKETING DE LA DISTRIBUTION [2]
MARKETING DES SERVICES [2]
MARKETING DIRECT [2]
KOTLER Philip [10]
KELLER Kevin Lane [9]
MANCEAU Delphine [6]
CATEORA Philip R. [5]
GRAHAM John L. [5]
GENEREUX Jacques [4]
GILLY Mary C. [4]
MONEY R. Bruce [4]
BALFET Michel [3]
CORCOS Marc [3]
NATENBERG Sheldon [3]
DUBOIS Bernard [2]
GUERRIEN Bernard [2]
LAMBIN Jean-Jacques [2]
LOZATO-GIOTARD Jean-Pierre [2]
MARION Gilles [2]
NAGLE Thomas [2]
PERROTIN Roger [2]
SIMON Yves [2]
SMITH Adam [2]
VIARDOT Eric [2]
ABRAHAM-FROIS Gilbert [1]
AGUILAR Michael [1]
AMINE Abdelmajid [1]
AUDIGIER Guy [1]
AZIMONT Frank [1]
BADOT Olivier [1]
BEYTOUT Nicolas [1]
BEZBAKH Pierre [1]
BIAUSSER Hervé [1]
BIDAULT Francis [1]
BLYTHE Jim [1]
BONNIN Gaël [1]
BOROUMAND Raphaël [1]
BRABEC Maximilien [1]
BUS Francois [1]
CHEVALIER Jean-Marie [1]
CHIROUZE Yves [1]
CHUMPITAZ Ruben [1]
CLAASSEN Emil [1]
COLBERT Francois [1]
COOPER Scott W [1]
CORDEY Yves [1]
COVA Bernard [1]
DANZIGER Pamela N. [1]
DE KEYSER Arne [1]
DELERM Sophie [1]
DEMEURE Claude [1]
ENGELSON Morris [1]
FERRANDI Jean-Marc [1]
FERRELL O.C. [1]
FILSER Marc [1]
GENDRON Bruno [1]
GLANTZ Morton [1]
GOUDEY Alain [1]
GOUTTE Stéphane [1]
GREGOIR Stephane [1]
GREGORY Pierre [1]
GUEUENS Maggie [1]
HARTLINE Michael D. [1]
HELFER Jean-Pierre [1]
HEMONNET-GOUJOT Aurélie [1]
HERMONNET Aurélie [1]
HEUSSCHEN Pierre [1]
HIEBING Roman G. [1]
HOGAN John E. [1]
HOLDEN Reed K. [1]
JACKSON Mary [1]
JANSSENS-UMFLAT Martine [1]
JEANDIDIER Wilfrid [1]
JOHANSSON Johny K. [1]
KISSELL Robert [1]
LARIVIERE Bart [1]
LAUTIER Delphine [1]
LEE Julie Anne [1]
LEGRAND Dagmar [1]
LEROI-WERELDS Sara [1]
LEROUX Erick [1]
LICHTLE Marie-Christine [1]
LIPOVETSKY Gilles [1]
MACE Sandrine [1]
MALAMUT Roberto [1]
MARTEAU Didier [1]
MAURY Tristan-Pierre [1]
McLEAVEY Dennis [1]
MERCIER Stéphane [1]
MICHEL Daniel [1]
MILGROM Paul [1]
MONROE Kent B. [1]
NIELSEN Lars Tyge [1]
ORSONI Jacques [1]
PARGUEZ Alain [1]
PELLE-DOUEL Christilla [1]
PERCONTE Bernard [1]
PINTO Jerald E. [1]
PORCHER Thomas [1]
ROBINSON Thomas R. [1]
ROUX Elyette [1]
SABY Bernard [1]
SABY Dominique [1]
SALLE Robert [1]
Or
And
OR / AND