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Documents RIES Al - 7 results

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Z 2004

e-book : The origin of brands: discover the natural laws of product innovation and business survival. |  2004

HARPERCOLLINS

Z 2003

La pub est morte : vive les RP ! |  2003

VILLAGE MONDIAL

Z 2002

The 22 immutable laws of branding : how to build a product or service into a world-class brand. |  2002

HARPERCOLLINS

The Fall of Advertising and the Rise of PR. |  2002

HARPER BUSINESS

Z 2001

Positioning : the battle for your mind. |  2001

MC GRAW HILL

Z 1987

Le Positionnement : la conquête de l'esprit. |  1987

MC GRAW HILL

Z 1986

Marketing Warfare. |  1986

MC GRAW HILL

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