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Book
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Call number : 121.55-EGAN
COMMUNICATION ; PERSUASION ; SLOGAN ; CONSUMER INFORMATION ; PUBLIC RELATIONS ; MARKETING MANAGEMENT ; MARKETING THEORY ; POSITIONING ; CUSTOMER LOYALTY MANAGEMENT ; INTERNAL COMMUNICATION ; HUMAN RELATIONS ; INTERPERSONAL RELATIONS ; ORGANIZATIONAL CHANGE
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Manage my selections
Call number : 121.92-AAKER
DIRECT MARKETING ; BRAND ; MARKETING MANAGEMENT ; PRODUCT POLICY ; PRODUCT ; SLOGAN ; STRATEGY ; CUSTOMER LOYALTY MANAGEMENT
Call number : 121.92-BOTTO
BRAND ; BRAND IMAGE ; PRODUCT POLICY ; PRODUCT LAUNCH ; CONSUMER BEHAVIOR ; SLOGAN
Book [3]
2001 [1]
1991 [1]
1990 [1]
SLOGAN [3]
BRAND [2]
CUSTOMER LOYALTY MANAGEMENT [2]
MARKETING MANAGEMENT [2]
PRODUCT POLICY [2]
BRAND IMAGE [1]
COMMUNICATION [1]
CONSUMER BEHAVIOR [1]
CONSUMER INFORMATION [1]
DIRECT MARKETING [1]
HUMAN RELATIONS [1]
INTERNAL COMMUNICATION [1]
INTERPERSONAL RELATIONS [1]
MARKETING THEORY [1]
ORGANIZATIONAL CHANGE [1]
PERSUASION [1]
POSITIONING [1]
PRODUCT [1]
PRODUCT LAUNCH [1]
PUBLIC RELATIONS [1]
STRATEGY [1]
J More
AAKER David A. [1]
BOTTON Marcel [1]
CEGARRA Jean-Jack [1]
EGAN John [1]
Or
And
OR / AND
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