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Book [71]
Ebook [7]
CD-ROM [2]
2024 [1]
2022 [2]
2021 [2]
2020 [2]
2018 [1]
2017 [3]
2016 [2]
2015 [2]
2014 [2]
2013 [2]
2012 [3]
2011 [2]
2010 [3]
2009 [3]
2008 [2]
2007 [6]
2006 [1]
2005 [5]
2004 [6]
2003 [3]
2002 [1]
2001 [1]
2000 [1]
1999 [3]
1998 [3]
1997 [6]
1996 [1]
1994 [2]
1992 [1]
1991 [4]
1990 [1]
1989 [1]
1988 [2]
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INTERNATIONAL MARKETING [80]
MARKETING MANAGEMENT [36]
STRATEGY [26]
COMMUNICATION [24]
CONSUMER BEHAVIOR [21]
ADVERTISING [20]
PRODUCT POLICY [19]
INTERCULTURAL MANAGEMENT [18]
INTERNATIONAL TRADE [17]
MARKET RESEARCH [17]
CULTURAL AND ARTISTIC ENVIRONMENT [15]
DISTRIBUTION [15]
BRAND [14]
MARKETING MIX [13]
CULTURE [12]
PRICE POLICY [12]
PRICE [10]
GLOBALIZATION [9]
BRAND IMAGE [8]
MARKETING PLAN [8]
MULTINATIONAL COMPANY [8]
SALE [8]
SALES PROMOTION [8]
SEGMENTATION [8]
CASE [7]
COMPETTITION [7]
SAMPLING [7]
EXPORT [6]
INDUSTRIAL MARKETING [6]
MARKET [6]
STRATEGIC MARKETING [6]
ETHICS [5]
INNOVATION [5]
NEW PRODUCT [5]
PRODUCT LAUNCH [5]
QUESTIONNAIRE [5]
COMMERCIAL POLICY [4]
DIRECT MARKETING [4]
EUROPE [4]
FOREIGN MARKET [4]
FOREIGN TRADE [4]
INTERNET [4]
SERVICES MARKETING [4]
CONSUMER [3]
CONSUMER INFORMATION [3]
CULTURAL MARKETING [3]
DATA ANALYSIS [3]
DEVELOPING COUNTRY [3]
ELECTRONIC COMMERCE [3]
FOREIGN ESTABLISHMENT [3]
MARKET SHARE [3]
MARKET TEST [3]
MEDIA PLAN [3]
NEGOTIATION [3]
PANEL [3]
POSITIONING [3]
PRICE FIXING [3]
PRODUCT [3]
PRODUCT LIFE CYCLE [3]
PRODUCT TEST [3]
PROFESSIONAL ETHICS [3]
QUALITATIVE ANALYSIS [3]
QUANTITATIVE ANALYSIS [3]
SALES FORCE [3]
SPONSORING [3]
SURVEY [3]
VALUE ANALYSIS [3]
BUSINESS INTELLIGENCE [2]
COMMUNICATION POLICY [2]
COMPANY MANAGER [2]
COMPETITIVE INTELLIGENCE [2]
COMPETITIVENESS [2]
CONSUMPTION [2]
CUSTOMER LOYALTY MANAGEMENT [2]
ESTABLISHMENT [2]
FRANCHISE [2]
IMPORTATION [2]
INFORMATION SYSTEM [2]
INTERNATIONAL ECONOMY [2]
JOINT VENTURE [2]
LABOR RELATIONS [2]
LEADERSHIP [2]
LOGISTICS [2]
MARKETING THEORY [2]
MEDIA [2]
ORGANIZATION [2]
PRODUCER BUYING [2]
PRODUCT ANALYSIS [2]
RELIGION [2]
SATISFACTION [2]
VALUE THEORY [2]
WEBMARKETING [2]
ADVERTISING CAMPAIGN [1]
ALBANIA [1]
ARAB NATION [1]
BEHAVIOR [1]
BOSNIA AND HERZEGOVINA [1]
BULGARIA [1]
CASE STUDY [1]
CENTRAL EUROPE [1]
COMPARATIVE MANAGEMENT [1]
USUNIER Jean-Claude [8]
CATEORA Philip R. [5]
GRAHAM John L. [5]
LE NAGARD-ASSAYAG Emmanuelle [5]
MANCEAU Delphine [5]
GILLY Mary C. [4]
MONEY R. Bruce [4]
PASCO-BERHO Corinne [4]
BIRKS David F. [3]
BRODERICK Amanda [3]
HELFER Jean-Pierre [3]
KEEGAN Warren J. [3]
LENDREVIE Jacques [3]
LEVY Julien [3]
MALHOTRA Naresh [3]
MOOIJ Marieke K. de [3]
MORIN-DELERM Sophie [3]
ORSONI Jacques [3]
PICKTON David [3]
PRIME Nathalie [3]
ANDERSON James [2]
CZINKOTA Michael R. [2]
GREEN Mark C. [2]
KHANNA Taun [2]
LEE Julie Anne [2]
LEERSNYDER Jean-Marc de [2]
MARINOV Marin [2]
MICHEL Géraldine [2]
NARUS James [2]
NICOLAS Jean-Louis [2]
PALEPU Krishna G. [2]
RONKAINEN Ilkka A. [2]
ALBAUM Gerald [1]
AUDIGIER Guy [1]
BAYNAST Arnaud de [1]
BENAROYA Christophe [1]
BORONAD Valérie [1]
BURGAUD Didier [1]
BUSSEAU Annick [1]
BUZZELL Robert [1]
CROUE Charles [1]
DAHRINGER Lee [1]
DE BURCA Sean [1]
DECAUDIN Jean-Marc [1]
DESBORDES Michel [1]
DIDIERLAURENT Frédéric [1]
DOOLE Isobel [1]
DRU Jean-Marie [1]
DUBOIS Pierre-Louis [1]
DUERR Edwin [1]
DUPHIL François [1]
DUPUIS Marc [1]
FERRANDI Jean-Marc [1]
FLETCHER Richard [1]
HAMDI-KIDAR Linda [1]
HEMONNET-GOUJOT Aurélie [1]
JAIN Subhash C. [1]
JALLAT Frédéric [1]
JOHANSSON Johny K. [1]
JOLIBERT Alain [1]
JOLIVOT Anne-Gaëlle [1]
JOSIASSEN Alexander [1]
KARSAKLIAN Eliane [1]
KELLY Phil [1]
LAVORATA Laure [1]
LE STER - BEAUMEVIEILLE Hélène [1]
LEIHS Helmuth [1]
LICHTLE Marie-Christine [1]
LINDON Denis [1]
LOWE Robin [1]
MAJARO Simon [1]
MALAVAL Philippe [1]
McAULEY Andrew [1]
MOURIER Pascal [1]
MUHLBACHER Hans [1]
PAVEAU Jacques [1]
PERCONTE Bernard [1]
QUELCH John [1]
RICHELIEU André [1]
ROSINSKI Philippe [1]
SARATHY Ravi [1]
SARHAN Jean-Marc [1]
SCHADECK Bernard [1]
TERPSTRA Vern [1]
VAN GELDER Sicco [1]
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