Lien ebook : https://bibliotheque.univ-catholille.fr/Default/doc/PUBFINDE...

ISBN 13 : 978-1-292-42874-1

Sommaire :
Chapter 1 Introducing strategy
Chapter 2 Working with strategy

Part I The strategic position
Introduction to Part I
Chapter 3 Macro-environment analysis
Chapter 4 Industry and sector analysis
Chapter 5 Resources and capabilities analysis
Chapter 6 Purpose and stakeholders
Chapter 7 Culture and strategy
Commentary on Part I The strategy lenses

Part II Strategic choices
Introduction to Part II
Chapter 8 Business strategy and models
Chapter 9 Corporate strategy
Chapter 10 International strategy
Chapter 11 Entrepreneurship and innovation
Chapter 12 Mergers, acquisitions and alliances
Commentary on Part II Strategic choices

Part III Strategy in action
Introduction to Part III
Chapter 13 Evaluating strategies
Chapter 14 Strategy development processes
Chapter 15 Implementing strategy
Chapter 16 Leadership and strategic change
Chapter 17 The practice of strategy
Commentary on Part III Strategy in action

Cases studies

Langue : Anglais

Edition : 13ème

Illustration(s) : Graphique(s) ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque