e-book : Winning in Emerging Markets: A Road Map for Strategy and Execution.
Lien ebook : https://search.ebscohost.com/login.aspx?direct=true&authtype...
eISBN : 9781422157862.
Sommaire :
Introduction
Part I, Conceptual introduction
1. The nature of institutional voids in emerging markets
2. Spotting and responding to institutional voids
Part II, Applications
3. Exploiting institutional voids as business opportunities
4. Multinationals in emerging markets
5. Emerging giants : competing at home
6. Emerging giants : going global
7. The emerging arena
Langue : Anglais
Localisation : Bibliothèque Campus de Nice
Support : Numérique
Etat : Présent
Propriétaire : Bibliothèque