Link to the ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781351269605

Contents :
1. Introduction.

PART I. Luxury Marketing.
2. Mission Statements.
3. Logos.
4. Airport Retailing and Franchising.
5. Contemporary Marketing.
6. Challenges in Luxury Marketing.

PART II. Fashion Marketing.
7. Fashion Marketing.
8. Fad, Fashion, and the Indian Consumer.

PART III. Cases on Emerging Luxury Markets.
9. Colombia.
10. Indonesia.
11. Vietnam.
12. South Africa.

PART IV. Cases on Luxury Brands.
13. Apple.
14. BMW.
15. Burberry.
16. Gucci.
17. Conclusion

Language : English

Series : ROUTLEDGE STUDIES IN MARKETING

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque