Link to the ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 978-981-10-5236-1

Contents :
Introduction

The Birth of Luxury Big Business: LVMH, Richemont and Kering
Italian Luxury Goods Industry on the Move: SMEs and Global Value Chains
Luxury Brand Outsiders: Understanding the Success of British and American Luxury Brands
Champagne, Between Terroir and Luxury, 1945–2014
Christian Dior-New York: French Fashion in the Luxury US Market
The Democratisation of Luxury and the Expansion of the Japanese Market, 1960–2010
How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980–2010
How to Enter the Chinese Luxury Market? The Example of Swatch Group
Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry, 1975–2015
Luxury Brands and Public Museums: From Anniversary Exhibitions to Co-branding
“Exclusively for the Happy Few”: Luxury Hotels and Globalisation: The Emergence of a New Sector (1980–2010)?
The Survival Strategy of the Japanese Kimono Industry

Conclusions

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque