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e-book : AI in Marketing, Sales and Service : How Marketers Without a Data Science Degree Can Use AI, Big Data and Bots.
GENTSCH Peter (Edited by)
2019
271
ARTIFICIAL INTELLIGENCE ; DATA ANALYSIS ; ELECTRONIC COMMERCE ; CONSUMER ; ALGORITHM
Link to the ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...
eISBN : 978-3-319-89957-2
Contents : Contributors : Alex Dogariu, Klaus Eck, Nils Hafner, Bruno Kollhorst, Jens Scholz, Andreas Schwabe, Michael Thess, Thomas Wilde.
1. AI Eats the World
2. A Bluffer's Guide to AI, Algorithmics and Big Data
3. AI Business: Framework and Maturity Model
4. Conversational AI: How (Chat)Bots Will Reshape the Digital Experience
5. AI Best and Next Practices
6. Conclusion and Outlook: Algorithmic Business—Quo Vadis?
Language : English
Location : Nice Library
Material : Electronic
Statement : Présent
Owner : Bibliothèque