Link to the ebook : https://bibliotheque.univ-catholille.fr/Default/doc/edsvox/_...

eISBN : 9781118965788

Contents :


Introduction: Welcome to a Smarter World

1. SMARTER BUSINESS
Who is using Big Data?
How companies are using Big Data
Don't panic!
Focus to reap the rewards

Small is beautiful in a Big Data world
The SMART strategy board
The pear tree metaphor
SMART strategy board in action
Smart questions are the answer
SMART analytics and Google
Case Study: Project Oxygen
Key points and call to action

3. M = MEASURE METRICS AND DATA
Types of data
Structured data
Unstructured and semi-structured data
Internal data
External data
Datification: The new forms of data
Activity data
Conversation data
Photo and video image data
Sensor data
The Internet of Things
The anatomy of Big Data
Big Data backlash
How to use metrics and data for strategic advantage
Identify your metric and data needs
Metrics and data in action
Key points and call to action

4. A = APPLY ANALYTICS
Evolution of analytics
Text analytics
Text categorization
Text clustering
Concept extraction
Sentiment analysis
Document summarization
Summary
Speech analytics
Summary
Videoimage analytics
Face recognition
Behaviour analytics
Situation awareness
How videoimage analytics is already being used
The dark side
Combined analytics
Medical application of combined analytics
Other applications of combined analytics
What your ‘Likes' say about you
Transparency
Always add value
Prediction vs. privacy
Do the right thing!
Key points and call to action

5. R = REPORT RESULTS
Data visualization
New data visualization
Displaying maps
Displaying text
Displaying data
Displaying behaviour & emotions
Displaying connections
Endless possibilities
How to improve data visualization
Infographics
Beware the self-service business intelligence tools
The ingredients of successful data visualization and infographics
Management dashboards
Top gun for a day
Developing management dashboards
Key points and call to action

6. T = TRANSFORM BUSINESS
Better understand and target customers
Improve and optimize business processes
Improve people's health and well-being
Improve business security and reduce fraud
Drive business and people performance
Improve cities and other infrastructure
New business opportunities
Smart will transform employment too
Key points and call to action

Conclusion
Index

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque