Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780231527965.

Contents :
Section I: The Why and How of Design Thinking

Chapter One: Why Design?
Chapter Two: Four Questions, Ten Tools

Section II: What is ?
Chapter Three: Visualization
Chapter Four: Journey Mapping
Chapter Five: Value Chain Analysis
Chapter Six: Mind Mapping

Section III: What If ?
Chapter Seven: Brainstorming
Chapter Eight: Concept Development

Section IV: What wows ?
Chapter Nine: Assumption Testing
Chapter Ten: Rapid Prototyping

Section V: What Works ?
Chapter Eleven: Customer Co-Creation
Chapter Twelve: Learning Launch

Section VI: Leading Growth and Innovation in Your Organization

Appendix

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque