English
e-book : Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : Including the New 'Scorpio' model of market strategy.
Livre électronique
Lien ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...
eISBN : 9780080942704
Sommaire : Contents
Introduction
Part One : Preparing for the marketing strategy
Part Two : Developing the marketing strategy
Part Three : Co-ordinating your marketing strategy stances
Part Four : Implementing your marketing strategy
Langue : Anglais
Localisation : Bibliothèque Campus de Nice
Support : Numérique
Etat : Présent
Propriétaire : Bibliothèque