Lien ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

eISBN : 9780203886809

Sommaire : Contents

Introduction Explorations in Consumer Culture Theory : what are we exploring now ?

Part 1. Forming and framing
1. From CCT to CCC : building consumer culture community
2. Theoretical realism : culture and politics in commercial imagery

Part 2. Time and space
3. Rethinking marketing's evolutionary paradigm and advertisers' role as cultural intermediary
4. Home away from home : home as order and dwelling in mobility

Part 3. Setting and self
5. Are we there yet ? Co-producing success and failure in a “consumer-intensive” service context
6. Designer genes : DNA testing services and consumer identity

Part 4. Brands and images
7. Allomother as image and essence : animating the American Girl brand
8. Engineering a mainstream market for sustainability : insights from Wal-Mart's perfect storm

Part 5. Rites and games
9. Tinsel, trimmings, and tensions: consumer negotiations of a focal Christmas artifact
10. Stacking the deck : gambling in film and the legitimization of casino gambling

Part 6. Poetry
11. Poetry
Living Things
Small Things
Heading Home
Consumption Kaddish in Four Koans
Haiku for EATNIKS
Imagined (Musical) Experiences : Across Four Centuries

Conclusion Reflections and revanche

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Edhec Lille