e-book : Research Methods for Business Students.
Lien ebook : https://bibliotheque.univ-catholille.fr/Default/doc/nlebk/37...
ISBN 13 : 9780273750802
Sommaire :
Preface
1 Research, reflective diaries and the purpose of this book
2 Generating a research idea and developing your research proposal
3 Critically reviewing the literature
4 Understanding research philosophy and approaches to theory development
5 Formulating the research design
6 Negotiating access and research ethics
7 Selecting samples
8 Obtaining and evaluating secondary data
9 Collecting primary data using observation
10 Collecting primary data using interviews and diaries
11 Collecting primary data using questionnaires
12 Analysing data quantitatively
13 Analysing data qualitatively
14 Writing and presenting the project report
Bibliography
Appendices
Glossary
Langue : Anglais
Edition : 9ème
Localisation : Bibliothèque Campus de Nice
Support : Numérique
Etat : Présent
Propriétaire : Bibliothèque