Marketing des services : le défi relationnel.
LANGLOIS Michel ; TOCQUER Gérard
1992
188
2-89105-468-7
121.07-LANGL
SERVICES MARKETING ; WORKING POPULATION ; SALE ; CUSTOMER ; STRATEGY ; ORGANIZATION ; INTERNAL COMMUNICATION ; MARKETING MIX ; CAREER ; CONSUMER BEHAVIOR ; DISTRIBUTION ; COMPETTITION ; INQUIRY ; SEGMENTATION ; BRAND
No. | Call n° | Bar code | Commentary | |
---|---|---|---|---|
1 | Réserve – Ask a librarian [available] |
Nbre volumes : 1
Language : French
Place of publishing : QUEBEC
Material : Paper
Owner : Bibliothèque