Comment :

ISBN 13 : 978-1-4575-0774-8

Contents : Contents

1.The Challenges of Marketing Financial Services
2.The Consumer Decision Process in Financial Services
3.Categories of Financial Products and Services
4.Pricing
5.Advertising
6.Distribution
7.New Product Introduction in Financial Services Markets
8.Segmenting Financial Services Markets
9.Customer Satisfaction with Financial Services
10.Regulations Governing Financial Services Marketing
11.Strategic Market Planning in Financial Services
12.Cases

Language : English

Series :

Print : 2ème

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque