ISBN 13 : 9781802794960

Contents :
Chapter 1 : 1. Overture
Chapter 2 : 2. How to produce advertising that sells
Chapter 3 : 3. Jobs in advertising – and how to get them
Chapter 4 : 4. How to run an advertising agency
Chapter 5 : 5. How to get clients
Chapter 6 : 6. Open letter to a client in search of an agency
Chapter 7 : 7. Wanted: a renaissance in print advertising
Chapter 8 : 8. How to make TV commercials that sell
Chapter 9 : 9. Advertising corporations
Chapter 10 : 10. How to advertise foreign travel
Chapter 11 : 11. The secrets of success in
business-to-business advertising
Chapter 12 : 12. Direct mail, my first love and secret weapon
Chapter 13 : 13. Advertising for good causes
Chapter 14 : 14. Competing with Procter & Gamble
Chapter 15 : 15. 18 Miracles of research
Chapter 16 : 16. What little I know about marketing
Chapter 17 : 17. Is America still top nation?
Chapter 18 : 18. Lasker, Resor, Rubicam, Burnett, Hopkins
and Bernbach
Chapter 19 : 19. What's wrong with advertising?
Chapter 20 : 20. I predict 13 changes

Index

Language : English

Figure(s) : Photographie(s)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque