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Marketing: The fundamentals.
Appartenance & droits
LEROI-WERELDS Sara ; VERLEYE Katrien ; DE KEYSER Arne ; GUEUENS Maggie ; VERBEKEN Klaas ; LARIVIERE Bart
2023
232
121.55-LEROI
MARKETING MANAGEMENT ; STRATEGIC MARKETING ; PRODUCT ; COMMUNICATION ; DISTRIBUTION ; PRICE
Number of copies : 1
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
ISBN 13 : 978-9464674507
Contents :
1. Introduction
2. Marketing analysis
3. Marketing strategy
4. Product
5. Promotion or marketing communications
6. Place or distribution
7. Price
8. People
9. Marketing evaluation
Language : English
Location : Nice Library
Material : Paper
Statement : Présent
Faculty's books : Oui
Owner : Bibliothèque