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e-book : Winning in Emerging Markets: A Road Map for Strategy and Execution.

Ebook

Link to the ebook : https://search.ebscohost.com/login.aspx?direct=true&authtype...

eISBN : 9781422157862.

Contents :
Introduction

Part I, Conceptual introduction
1. The nature of institutional voids in emerging markets
2. Spotting and responding to institutional voids

Part II, Applications
3. Exploiting institutional voids as business opportunities
4. Multinationals in emerging markets
5. Emerging giants : competing at home
6. Emerging giants : going global
7. The emerging arena

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque