Link to the ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781625274502

Contents : I.Blue ocean strategy

1.Creating blue oceans
2.Analytical tools and frameworks

II.Formulating blue ocean strategy

3.Reconstruct market boundaries
4.Focus on the big picture, not the numbers
5.Reach beyond existing demand
6.Get the strategic sequence right

III.Executing blue ocean strategy

7.Overcome key organizational hurdles
8.Build execution into strategy
9.Conclusion: The sustainability and renewal of blue ocean strategy.

Language : English

Print : Expanded edition

Figure(s) : Schémas

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque