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Value Proposition Design: how to create products and services customers want.
Appartenance & droits
OSTERWALDER Alexander ; PIGNEUR Yves ; BERNARDA Greg ; SMITH Alan ; PAPADAKOS Trish
2014
290
113.36-OSTER
STRATEGIC PLANNING ; CUSTOMER RELATIONSHIP MANAGEMENT ; BUSINESS MODEL ; PRODUCT
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
ISBN 13 : 978-1-118-96805-5
Contents :
1. Canvas
1.1 Customer Profile
1.2 Value Map
1.3 Fit
2. Design
2.1 Prototyping Possibilities
2.2 Starting Points
2.3 understanding Customers
2.4 Making Choices
2.5 finding the Right Business Model
2.6 Designing in Established organizations
3. Test
3.1 What to Test
3.2 Testing Step-by-Step
3.3 Experiment library
3.4 Bringing it All Together
4. Evolve
Create Alignment
Measure & Monitor
improve Relentlessly
Reinvent Yourself Constantly
Taobao: Reinventing (E-)Commerce
Glossary
Core Team
Prereaders
Bios
Index
Nbre volumes : 0
Language : English
Place of publishing : PARIS
Figure(s) : Dessin(s) ; Tableau(x) ; Schémas
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque