By browsing this website, you acknowledge the use of a simple identification cookie. It is not used for anything other than keeping track of your session from page to page. OK


Search

1

The green bundle: pairing the market with the planet.

DELMAS Magali A. ; COLGAN David

STANFORD UNIVERSITY PRESS

2018

280

121.19-DELMA

ENVIRONMENTAL MARKETING ; CORPORATE SOCIAL RESPONSIBILITY ; CERTIFICATION MARK ; CONSUMER BEHAVIOR ; FALSE ADVERTISING


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 9781503606418

Contents :
Introduction

1 What Sustainability Has Come to Mean
2 The Green Bundle
3 No Substitute for Quality
4 A Status Update
5 A Healthy Perspective
6 Put Money in Context
7 An Emotional Connection
8 The Pitfalls of Greenwashing
9 Sending a Clear Signal

Conclusion: Reaching the Convenient Environmentalist

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque