Link to the ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

Contents : Contributors: J. Brace-Govan, J. Coffin, C. Coleman, S. Dobscha, J. Drenten, S. Dunnett, C.A. Eichert, S. Ferguson, L. Gurrieri, R.L. Harrison, W. Hein, G.H. Knudsen, J. Littlefield, P. Maclaran, A.-I. Nolke, S. O'Donohoe, J. Ostberg, N.J. Pendarvis, A.S. Rome, M. Sanghvi, K.C. Sredl, L. Steinfield, L. Stevens, L. Walther, M. Zawisza, L.T. Zayer

Introduction
Susan Dobscha
1. A Psychological Perspective on Gendered Advertising: Content, Effectiveness, and Effects
2. Video Gaming As A Gendered Pursuit
3. Gender East and West: Transnational Gender Theory and Global Marketing Research
4. Gender and Sexed Bodies: Embodiment, Corporeality, Physical Mastery and the Gaze
5. The hashtaggable body: Negotiating gender performance in social media
6. Patriarchal Myths Debunked: Applying a Dialectic of Extremes to Women's Erotic Consumption
7. Critical consumers – discourses of women, sexuality, and objectification
8. The TCR Perspective of Gender: Moving from Critical Theory to an Activism-Praxis Orientation
9. No More Mister Mom: Masculinity And Consumption
10. Thinking Through Feminist Theorising: Poststructuralist Feminism, Ecofeminism, and Intersectionality
11. Rethinking Feminist Waves
12. Toward (and Beyond) LGBTQ+ Studies in Marketing and Consumer Research
13. Gender and Intersectionality in Political Marketing
Index

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque