Comment :

ISBN 13 : 978-0470891070

Contents :
Preface

1 What Is an Event and What Is Event Marketing?
2 The Evolution of Event Marketing
3 The Theory and Practice of Event Marketing
4 Sponsorship and Cause-Related Event Marketing
5 E-Event Marketing
6 Entertainment and Festival Event Marketing
7 Corporate Event Marketing
8 Association, Convention, and Exhibition Event Marketing
9 Social Event Marketing
10 Future Forces and Trends in Event Marketing
11 Event Marketing Case Studies
12 Resources

Index

Nbre volumes : 0

Language : English

Print : 2ème

Figure(s) : Photographie(s) ; Schémas

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque