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e-book : CRM Fundamentals.

Ebook

KOSTOJOHN Scott ; PAULEN Brian ; JOHNSON Mathew

SPRINGER VERLAG

2011

243

CUSTOMER RELATIONSHIP MANAGEMENT

Link to the ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

eISBN : 9781430235910

Contents : 1. Introduction
2. Components of CRM Success
3. Building a CRM Roadmap
4. Evaluating Software and Consultants
5. Planning the Initial CRM Implementation
6. Executing the Initial CRM Implementation
7. Maintaining and Evolving CRM

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque