Link to the ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

eISBN : 9781118171776

Contents : 1.Introduction
2.The Concept of Luxury
3.Specificities of the Luxury Industry
4.Major Luxury Sectors
5.The Power of the Luxury Brand
6.The Luxury Client
7.Brand Analytical Tools
8.Managing Creation
9.Communication
10.International Distribution
11.Retailing
12.Licensing Strategy
13.Conclusion
14.Index

Language : English

Print : 2ème

Place of publishing : BAUME-LES-DAMES ; TORONTO

Figure(s) : Tableau(x)

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque