Link to the ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

eISBN : 9780077126087

Contents : 1.Detailed table of contents
2.Preface
3.Guided tour
4.Technology to enhance learning and teaching
5.Acknowledgements
6.About the author
7.Analysis
1.Introduction
2.Assessing the internal marketing situation
3.Assessing the external marketing situation
4.SWOT analysis

8.Developing the marketing strategy and programme
1.Strategic market planning
2.The segmentation process
3.Marketing mix decisions I: product
4.Marketing mix decisions II: pricing
5.Marketing mix decisions III: distribution
6.Marketing mix decisions IV: communication

9.Implementing and managing the marketing plan
1.Developing and managing customer relationships
2.Organizing and implementing the marketing plan
3.Budgeting and control
4.Ethical, social and environmental aspects of marketing planning
10.Index

Notes : *Lille

Language : English

Place of publishing : TORONTO

Figure(s) : Tableau(x) ; Schémas

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque