Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780203493199

Contents : Contents

Introduction
1. Advertising and common sense
2. Advertising agencies
3. Marketing, media and communication
4. Analysing and historicising advertising
5. Advertising and culture
6. Signs and textualities
7. New forms and intimacies
8. Audiences and psychology

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque