Français
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing paradigm.
Appartenance & droits
Number of copies : 1
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
Comment :
Contents : Contents
Rethinking marketing
Classic market relationships
Special market relationships
Mega relationships
Nano relationships
Does relationship marketing pay ?
Relationship marketing and the new organization
The genesis of relationship marketing
In conclusion: relationship marketing is a paradigm shift !
Language : English
Figure(s) : Tableau(x)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque