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1

Principles of Customer Relationship Management;

BARAN Roger ; GALKA Roger Joseph ; STRUNK Daniel P.

THOMSON SOUTH-WESTERN

2006

511

0-324-32238-0

121.54-BARAN

CUSTOMER RELATIONSHIP MANAGEMENT ; CUSTOMER ; INFORMATION SCIENCE ; INFORMATION SOURCE ; DATABASE ; SEGMENTATION ; STRATEGY ; CUSTOMER LOYALTY MANAGEMENT


Number of copies : 1
No. Call n° Bar code Commentary
1 [not for loan]

Comment :

ISBN 13 : 978-0-324-32238-5

Language : English

Figure(s) : Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque