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1

Managing Customer Relationships : a Strategic Framework.

PEPPERS Don ; ROGERS Martha

WILEY

2004

516

047148590X

121.54-PEPPE

CUSTOMER RELATIONSHIP MANAGEMENT ; CONSUMER ; MARKETING MANAGEMENT ; CUSTOMER LOYALTY MANAGEMENT ; CONSUMER BEHAVIOR ; STRATEGY


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Place of publishing : TORONTO

Figure(s) : Schémas ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque