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Relationship Marketing : Successful Strategies for the Age of the Customer.

McKENNA Regis

PERSEUS BOOKS

1991

242

0-201-62240-8

121.76-MCKEN

POSITIONING ; RELATION ; CUSTOMER ; STRATEGY ; CONSUMER ; PRODUCT ANALYSIS ; COMPETITIVENESS ; PRODUCT LAUNCH ; TECHNOLOGICAL INNOVATION ; MARKETING THEORY ; ORGANISATIONAL LEARNING ; PRODUCT POLICY ; CONSUMER INFORMATION ; CONSUMER BEHAVIOR ; CUSTOMER LOYALTY MANAGEMENT


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque