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La Publicité : théories, acteurs et méthodes

VERNETTE Eric

EDITIONS D'ORGANISATION

2000

208

2110047062

125.55-VERNE

ADVERTISING ; COMMUNICATION ; CONSUMER BEHAVIOR ; SEGMENTATION ; BRAND ; AUDIENCE MEASURE ; MEDIA PLAN ; ADVERTISING CREATION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

Nbre volumes : 1

Language : French

Series : ECONOMIE

Place of publishing : PARIS

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque