ISBN 13 : 978-1-108-70824-1

Sommaire :
Part 1. Challenges and ambiguities of business research
1. Introduction
2. Research in business

Part 2. The research process
3. The Process Process
4. Research Problems
5. Research Design
6. Measurements

Part 3. Implementation
7. Data collection for qualitative research
8. Qualitative data analysis
9. Data collection for quanttative research
10. description and preliminary analysis of quantitaive data
11. Multiple regression
12. Additional methods of Qualitative analysis
13. Cross-cultural research
14. Writing the final report

Langue : Anglais

Edition : 5ème

Lieu d'édition : CAMBRIDGE

Illustration(s) : Tableau(x) ; Schémas

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque