ISBN 13 : 978-0-273-78654-2

Sommaire :
Part 1 Introduction
1 Introduction to digital business and e-commerce
2 Marketplace analysis for e-commerce
3 Digital business infrastructure
4 E-environment

Part 2 Strategy and applications
5 Digital business strategy
6 Supply chain management
7 E-procurement
8 E-marketing
9 Customer relationship management

Part 3 Implementation
10 Change management
11 Analysis and design
12 Digital business service implementation and optimization

Nbre volumes : 0

Langue : Anglais

Edition : 6ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque