English
Marketing financial services.
Appartenance & droits
2007
342
1-59858-189-9
121.18-ESTEL
MARKETING FINANCIER ; GESTION DU MARKETING ; GESTION DE LA RELATION CLIENT ; BANQUE ; COMPORTEMENT DU CONSOMMATEUR ; EFFICACITE PUBLICITAIRE ; MARKETING STRATEGIQUE
| N° | Cote | Code barre | Commentaire | |
|---|---|---|---|---|
| 1 | [disponible] | |||
| 2 | [disponible] |
Commentaire :
Sommaire : Contents
1.The Challenges of Marketing Financial Services
2.The Consumer Decision Process in Financial Services
3.Categories of Financial Products and Services
4.Pricing
5.Advertising
6.Distribution
7.New Product Introduction in Financial Services Markets
8.Segmenting Financial Services Markets
9.Customer Satisfaction with Financial Services
10.Regulations Governing Financial Services Marketing
11.Strategic Market Planning in Financial Services
12.Cases
Langue : Anglais
Localisation : Bibliothèque Campus de Nice
Support : Papier
Etat : Présent
Propriétaire : Bibliothèque