Français
Marketing financial services.
Appartenance & droits
2007
342
1-59858-189-9
121.18-ESTEL
FINANCIAL MARKETING ; MARKETING MANAGEMENT ; CUSTOMER RELATIONSHIP MANAGEMENT ; BANK ; CONSUMER BEHAVIOR ; ADVERTISING EFFECTIVENESS ; STRATEGIC MARKETING
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] | |||
| 2 | [available] |
Comment :
Contents : Contents
1.The Challenges of Marketing Financial Services
2.The Consumer Decision Process in Financial Services
3.Categories of Financial Products and Services
4.Pricing
5.Advertising
6.Distribution
7.New Product Introduction in Financial Services Markets
8.Segmenting Financial Services Markets
9.Customer Satisfaction with Financial Services
10.Regulations Governing Financial Services Marketing
11.Strategic Market Planning in Financial Services
12.Cases
Language : English
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque