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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback.

OLSEN Dan

WILEY

2015

307

141.55-OLSEN

PRODUCTION MANAGEMENT ; INNOVATION ; CONSUMPTION ; CUSTOMER RELATIONSHIP MANAGEMENT


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 978-1118960875

Contents :
Introduction: Why Products Fail and How Lean Changes the Game

PART I Core Concepts

Chapter 1 Achieving Product-Market Fit with the Lean Product Process
Chapter 2 Problem Space versus Solution Space

PART II The Lean Product Process
Chapter 3 Determine Your Target Customer (Step 1)
Chapter 4 Identify Underserved Customer Needs (Step 2)
Chapter 5 Define Your Value Proposition (Step 3)
Chapter 6 Specify Your Minimum Viable Product (MVP) Feature Set (Step 4)
Chapter 7 Create Your MVP Prototype (Step 5)
Chapter 8 Apply the Principles of Great UX Design
Chapter 9 Test Your MVP with Customers (Step 6)
Chapter 10 Iterate and Pivot to Improve Product-Market Fit
Chapter 11 An End-to-End Lean Product Case Study

PART III Building and Optimizing Your Product
Chapter 12 Build Your Product Using Agile Development
Chapter 13 Measure Your Key Metrics
Chapter 14 Use Analytics to Optimize Your Product and Business
Chapter 15 Conclusion

Language : English

Place of publishing : TORONTO

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque