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e-book : Connected Strategy : Building Continuous Customer Relationships for Competitive Advantage.

Ebook

SIGGELKOW Nicolaj ; TERWIESCH Christian

HARVARD BUSINESS REVIEW PRESS

2019

288

CUSTOMER RELATIONSHIP MANAGEMENT ; CUSTOMER LOYALTY MANAGEMENT ; CONSUMER BEHAVIOR ; EXPERIENTIAL MARKETING ; TECHNOLOGICAL INNOVATION

Link to the ebook : https://bibliotheque.univ-catholille.fr/Default/doc/nlebk/18...

eISBN : 9781633697003

Language : English

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque