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Strategic Management of Technological Innovation.

SCHILLING Melissa

McGraw-Hill

2013

314

151.48-SCHIL

TECHNOLOGICAL INNOVATION ; STRATEGY ; NEW PRODUCT ; INDUSTRIAL PROPERTY


Number of copies : 2
No. Call n° Bar code Commentary
1 [not for loan]
2 [available]

Comment :

ISBN 13 : 978-0071326445

Contents : Chapter 2 – Sources of Innovation
Chapter 3 – Types and Patterns of Innovation
Chapter 4 – Standards Battles and Design Dominance
Chapter 5 – Timing of Entry

Part Two – Formulating Technological Innovation Strategy

Chapter 6 – Defining the Organization's Strategic Direction
Chapter 7 – Choosing Innovation Projects
Chapter 8 – Collaboration Strategies
Chapter 9 – Protecting Innovation

Part Three – Implementing Technological Innovation Strategy

Chapter 10 – Organizing for Innovation
Chapter 11 – Managing the New Product Development Process
Chapter 12 – Managing New Product Development Teams
Chapter 13 – Crafting a Deployment Strategy

Language : English

Print : 4ème

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque