Comment :

ISBN 13 : 978-0470876411

Contents : Contents

1. Canvas.
Definition of a Business Model.
The 9 Building Blocks.
The Business Model Canvas.

2. Patterns.
Unbundling Business Models.
The Long Tail.
Multi-Sided Platforms.
FREE as a Business Model.
Open Business Models.

3. Design.
Customer Insights.
Ideation.
Visual Thinking.
Prototyping.
Storytelling
Scenarios.

4. Strategy.
Business Model Environment.
Evaluating Business Models.
Business Model Perspective on Blue Ocean Strategy.
Managing Multiple Business Models.

5. Process.
Business Model Design Process.
Outlook.
Outlook.
Afterword.
Where did this book come from ?

References.

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque