ISBN 13 : 978-0471746843

Sommaire : Contents
PART I: PERCEPTION.
Chapter 1. Brand Identity Ideals.
Chapter 2. Brand Identity Fundamentals. PART II: PROCESS.
Phase 1. Research and Analysis.
Phase 2. Creating Strategy.
Phase 3. Designing Brand Identity.
Phase 4. Building Brand Identity.
Phase 5. Managing Assets.
PART III: PRACTICE.
Case Study 1. Evolution.
Case Study 2. Merger.
Case Study 3. Creating the New.

Langue : Anglais

Edition : 2ème

Illustration(s) : Photographie(s)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque