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1

Beyond the core: expand your market without abandoning your roots.

ZOOK Chris

HARVARD BUSINESS SCHOOL PRESS

2004

214

1-57851-951-9

112.92-ZOOK

COMPANY GROWTH ; STRATEGIC PLANNING


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Contents :
Preface

Chapter One: The Growth Crisis ? Dangerous Moves Beyond the Core
Chapter Two: Visualizing the Ideal ? The First Principle of Adjacency Growth
Chapter Three: Evaluating Adjacency Moves ? Balancing Desire with Data
Chapter Four: Orchestrating Adjacency Moves ? Strengthening the Core vs. Investing in
Adjacencies
Chapter Five: Executing Adjacency Moves ? Managing the Key Organizational Issues
that Most Influence Success or Failure
Chapter Six: Transforming Moves ? Redefining the Core through Adjacencies

Appendix
Bibliography
Index

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque