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International Marketing.
Appartenance & droits
CATEORA Philip R. ; GILLY Mary C. ; GRAHAM John L. ; MONEY R. Bruce
2016
662
121.58-CATEO
INTERNATIONAL MARKETING ; INTERCULTURAL MANAGEMENT ; CULTURAL AND ARTISTIC ENVIRONMENT ; STRATEGY ; CASE ; ADVERTISING ; SALE ; PRICE
Number of copies : 1
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
ISBN 13 : 978-1-259-25306-5
Contents :
1. An overview
2. The cultural environment of global markets
3. Assessing global market opportunities
4. Developing global marketing strategies
5. Implementing global marketing strategies
6. Supplementary material
Cases
Nbre volumes : 0
Language : English
Print : 17ème
Figure(s) : Schémas ; Photographie(s)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque