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Le Média-planning.

FABRE Thierry

PRESSES UNIVERSITAIRES DE FRANCE

1992

123

2-13-044361-3

125.46-FABRE

MEDIA PLAN ; ADVERTISING ; ADVERTISEMENT AGENCY ; ADVERTISING AGENCY ; PRESS SECTOR ; TELEVISION SECTOR ; RADIO ; CINEMA ; PURCHASING ; STRATEGY


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Series : QUE SAIS-JE ?

Place of publishing : PARIS

Material : Paper

Owner : Bibliothèque